当前位置:
文章详情
资讯

facebook开启电商业务:facebook shops或将与amazon和ebay正面竞争

2020-05-20 13:13:09 4点赞 1收藏 4评论

北京时间5月20日凌晨,facebook的创始人兼CEO Mark Zuckerberg 在个人账号宣布facebook开启网购功能,意在鼓励小型企业、其他平台的既有电商能够在其App内建立店铺,用户也可以直接在App内选购和下单,而Zuckerberg声称他看重的是收取用户购买行为的数据。这类举措也都是在疫情爆发使得经济衰退的大环境下顺理成章地诞生。

facebook开启电商业务:facebook shops

facebook开启电商业务:facebook shops

演示图片来自The Verge

网购服务也将同步到其旗下照片社交软件Instagram上,并接入直播功能。

facebook开启电商业务:facebook shops

演示图片来自BBC

一些行业媒体指出,开启facebook shops项目是facebook迄今为止向电商领域进发最重要的一步,由于facebook用户达26亿人次,对于App内店铺的引流力量将是巨大的,所以对于美国两大电商平台amazon和ebay或许会带来不小的冲击。

对于facebook开启电商功能,大家有什么看法?

以下是Zuckerberg的原文:

I just announced that we're launching Facebook Shops today – the basic idea is that any small business can easily start a shop to sell things directly across our apps. If you visit someone's shop, you'll be able to see that small business's story, see their featured products, and buy them in our apps.

I think this particularly important right now because so many small businesses are moving online to deal with the economic fallout from Covid-19. As people are being told to stay home, physical storefronts are having a hard time staying open and millions of people are losing their jobs. I've been personally working with our teams on Facebook Shops every day for the last couple of months so we could accelerate launching it to small businesses who could use tools like this now.

Facebook Shops are free and easy to create. When you set up your shop, it will appear on your Facebook and Instagram accounts to start and soon on Messenger and WhatsApp too. Shops are native and fast, which means no more app-switching to a slow mobile web browser where you have to reenter your credit card when you tap on an interesting product you see in feeds. We're also working with partners like Shopify, BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics so that small businesses can easily integrate into a strong, open ecosystem of tools to help them manage their customer journey end-to-end, and it's up to the business to decide what level of integration they want.

On top of that, we’re building a bunch of features across our apps to help people discover things from small businesses that they might want to buy. We're building a dedicated shopping tab on Instagram and a destination inside Explore where you can find and buy products you might be interested in. Soon, we'll also be launching new Live shopping features across Facebook and Instagram, which will allow you to shop on Live in real-time.

Lastly, in the near future Shops will use our AI and augmented reality tech to create better shopping experiences. We'll automatically identify and tag products in feeds so people can easily click-through to purchase when they find things they like. Small businesses will also be able to personalize their storefronts to first show products that are most relevant to you and use augmented reality to let you virtually try on things like sunglasses, lipstick or makeup to see how they might look on you before buying, or what furniture might look like in your room.

This all adds up to something quite powerful. If you're running a small business or you're thinking of starting one – even from your living room – you now have a whole suite of tools available that can help you serve people. You can build out your online presence across Facebook and Instagram. You can use Messenger and WhatsApp to communicate with your customers. You can reach new customers through our ads. And now, you can also set up a full online store experience with Facebook Shops. All of these tools are open for business, even when your physical storefront can't be. Hopefully this helps relieve some of the pressure that small businesses are facing right now and helps them prepare for a more online future. I look forward to getting Shops into the world more widely -- let us know what you think! ——Mark Zuckerberg May 20, 2020

未经授权,不得转载
展开 收起

UNIQLO 优衣库 419358 街头霸王印花T恤 S码

UNIQLO 优衣库 419358 街头霸王印花T恤 S码

39元起

UNIQLO 优衣库 425148 男士棉麻混纺休闲裤

UNIQLO 优衣库 425148 男士棉麻混纺休闲裤

79元起

UNIQLO 优衣库 427285 NEO-MIYAGE 印花T恤

UNIQLO 优衣库 427285 NEO-MIYAGE 印花T恤

39元起

谋福 救生衣牛津加厚浮力背心

谋福 救生衣牛津加厚浮力背心

58元起

文艺青年 杜邦纸双面帆布包

文艺青年 杜邦纸双面帆布包

22.5元起

HAUTTON皓顿 皮带女士牛皮韩版腰带女装饰简约时尚针扣细腰裤带 918150503 黑色

HAUTTON皓顿 皮带女士牛皮韩版腰带女装饰简约时尚针扣细腰裤带 918150503 黑色

79元起

斯提亚/STIYA 女士皮带 新款韩版女式时尚装饰平滑扣连衣裙细腰封简约休闲女士腰带86S2081001黑色

斯提亚/STIYA 女士皮带 新款韩版女式时尚装饰平滑扣连衣裙细腰封简约休闲女士腰带86S2081001黑色

69元起

聚远 JUYUAN 工人款反光马甲 反光背心 安全马甲 可印刷标志 SDJN 新品 橘红色

聚远 JUYUAN 工人款反光马甲 反光背心 安全马甲 可印刷标志 SDJN 新品 橘红色

30元起

劳保佳 一次性PE围裙 一次性无袖裙 透明 防水 独立包装 一次性围裙 劳保围裙 透明 XXL 100包

劳保佳 一次性PE围裙 一次性无袖裙 透明 防水 独立包装 一次性围裙 劳保围裙 透明 XXL 100包

43元起

七匹狼(SEPTWOLVES)女士帆布皮带 百搭青年弹力编织针扣松紧裤腰带 皮带女 L70133022-01黑色

七匹狼(SEPTWOLVES)女士帆布皮带 百搭青年弹力编织针扣松紧裤腰带 皮带女 L70133022-01黑色

64元起

七匹狼 (SEPTWOLVES) 女士皮带 时尚潮流女式针扣牛皮腰裤带 7A1209422 黑色

七匹狼 (SEPTWOLVES) 女士皮带 时尚潮流女式针扣牛皮腰裤带 7A1209422 黑色

54元起

锦读 Switch任天堂游戏卡盒收纳包ns内存卡保护盒配件卡套便携储存卡带收纳盒 马里奥蘑菇头 锦读精选

锦读 Switch任天堂游戏卡盒收纳包ns内存卡保护盒配件卡套便携储存卡带收纳盒 马里奥蘑菇头 锦读精选

49元起

谋福 安全反光分体执勤雨衣雨裤服装套装 荧光绿 YGL01(M-3XL)

谋福 安全反光分体执勤雨衣雨裤服装套装 荧光绿 YGL01(M-3XL)

131.11元起

博迪嘉 SC423 安全护目镜 PC材质 透明 均码

博迪嘉 SC423 安全护目镜 PC材质 透明 均码

14.3元起

劳博士 LABORS LBS807 迷彩大褂 工作服 仓库搬运服 劳保服 防尘服 (通用码) 迷彩色

劳博士 LABORS LBS807 迷彩大褂 工作服 仓库搬运服 劳保服 防尘服 (通用码) 迷彩色

39.9元起

HAUTTON皓顿 皮带女士韩版装饰简约牛皮腰带女时尚针扣细腰裤带 918150503 棕色带身

HAUTTON皓顿 皮带女士韩版装饰简约牛皮腰带女时尚针扣细腰裤带 918150503 棕色带身

69元起
4评论

发表评论请 登录
  • 最新
  • 最热
评论举报

请选择举报理由

相关好价推荐
查看更多好价

相关文章推荐

更多精彩文章
更多精彩文章
最新文章 热门文章
1
扫一下,分享更方便,购买更轻松