重磅!高合汽车即将复产!

2024-04-30 23:10:11 0点赞 1收藏 0评论

According to domestic media reports, HiPhi Motors has received a strategic investment from a Hong Kong investment institution and is expected to resume production and work at the end of April or early May. It is also reported that the first vehicle project to be implemented after HiPhi resumes production is to build a new model based on the HiPhi Y, adding configurations while reducing the price. In addition, according to sources, FAW began its due diligence on HiPhi in early April to fully understand the financial status, legal relations, and risk factors of HiPhi Motors before acquisition.

根据国内媒体报道,高合汽车(HiPhi Motors)已从一家香港投资机构获得了战略投资,并预计将在4月底或5月初恢复生产和工作。还有报道称,在高合汽车恢复生产后,首个实施的车辆项目是打造基于高合Y的新型号,增加配置的同时降低价格。此外,据消息人士透露,一汽(FAW)在4月初开始对高合汽车进行尽职调查,以在收购前全面了解高合汽车的财务状况、法律关系和风险因素。

重磅!高合汽车即将复产!

In response to the above news, a representative from HiPhi Motors stated, "We have been working hard, and currently there is no information that can be made public. Please refer to the official announcement of the company for all information."


针对上述新闻,高合汽车的一位代表表示:“我们一直在努力工作,目前没有可以公开的信息。请参考公司的官方公告获取所有信息。”

重磅!高合汽车即将复产!

It is understood that the investment from Hong Kong has helped HiPhi's sales department resume work. The HiPhi store in Ningbo has taken the lead in initiating test drive invitations in the car owner group. The HiPhi store in the core area of Shanghai that was originally planned to be transferred has begun to be cleaned. At the same time, the department director of HiPhi has sorted out the necessary manpower for resuming production and is waiting to report and sign with the leader, and then can start communicating with former employees.

据了解,来自香港的投资帮助高合汽车的销售部门恢复了工作。宁波的高合门店已经在车主群里率先发起了试驾邀请。原本计划转让的位于上海核心区的高合门店已经开始进行清理工作。同时,高合的部门负责人已经整理出了恢复生产所需的必要人力,正在等待向领导汇报和签约,之后便可以开始与前员工进行沟通。

重磅!高合汽车即将复产!

In addition, regarding the investment agreement worth 40.1 billion RMB signed by Saudi Arabia and the parent company of HiPhi Motors, Huachengtong, in June last year, in fact, this agreement did not end without fruition along with HiPhi's negative news. The addition of FAW can be a key factor to revitalize the overall situation. Sources reveal that Saudi Arabia's requirements are actually very simple. They can give the money, but a state-owned or central enterprise in the automotive industry must act as a guarantee. However, Saudi Arabia has not fulfilled the agreement after signing it, still  worry about the performance of HiPhi Motors in the aftermarket. They believe that the market size of HiPhi Motors is too small. On the other hand, after HiPhi Motors encounters a financial crisis, it needs a state-owned or central enterprise in the automotive industry to serve as a guarantee to integration resources, and they are willing to continue to "play."

此外,关于沙特阿拉伯和高合汽车的母公司华晨通去年6月签署的价值401亿人民币的投资协议,实际上,随着高合汽车的负面消息,该协议并没有无疾而终。一汽的加入可能是重振局面的关键因素。据消息人士透露,沙特阿拉伯的要求实际上非常简单。他们可以提供资金,但必须有国有或中央企业在汽车行业中作为担保。然而,在签署协议后,沙特阿拉伯并未履行协议,仍然对高合汽车在售后市场的表现感到担忧。他们认为高合汽车的市场份额太小。另一方面,在高合汽车遇到财务危机后,它需要国有或中央企业在汽车行业中作为担保来整合资源,他们愿意继续“玩”。

重磅!高合汽车即将复产!

On the first day of resumption of work after the Lunar New Year in the Dragon Year, HiPhi Motors held an internal meeting to announce a six-month suspension of work and production, requiring the company to maintain low-power operation and continue to seek financing to spend the difficulties, which attracted outside attention. Ding Lei admitted that the Yancheng factory has been shut down since November last year, and the company's account cash flow has dried up. He also stated that "HiPhi Motors still has a three-month window period," and the shortest may be only one month. Since then, HiPhi Motors has embarked on the road of self-rescue.

在龙年春节假期后复工的第一天,高合汽车举行了内部会议,宣布将停工停产六个月,要求公司保持低能耗运营并继续寻求融资以度过难关,这引起了外界的关注。丁磊承认,盐城工厂自去年11月以来就已经关闭,公司的账户现金流已经枯竭。他还表示,“高合汽车仍然有三个月的窗口期”,最短可能只有一个月。从那时起,高合汽车就踏上了自救之路。

重磅!高合汽车即将复产!

Since then, HiPhi Motors has been continuously hit by negative news such as its equity being frozen and being listed as an enforcement target. The total amount of money being execute by HiPhi (Qingdao) Automobile Sales and Service Co., Ltd. currently exceeds 20 million RMB, and Huachengtong (Jiangsu) Technology Co., Ltd. has recently added a new equity freeze of 45 million RMB. In addition, on March 5th, Faraday Future issued a lawsuit against HiPhi Motors and its founder Ding Lei, citing infringement of trade secrets and unfair competition.

自那以后,高合汽车不断遭遇负面新闻的打击,比如其股权被冻结,被列为被执行人。目前,高合(青岛)汽车销售服务有限公司被执行的总金额超过了2000万人民币,华晨通(江苏)科技有限公司最近又新增了4500万人民币的股权冻结。此外,在3月5日,法拉第未来(Faraday Future)对高合汽车及其创始人丁磊提起诉讼,指控其侵犯商业秘密和不公平竞争。

In order to work more living space, HiPhi Motors has adopted the method of live-streaming with goods to save itself. HiPhi executives stated that the income obtained from live-streaming with goods will be used entirely for after-sales service at the front line to protect the rights and interests of car owners. However, for HiPhi, it is difficult to obtain sufficient funds for self-rescue in the short term only through live-streaming. The market generally believes that the possibility of HiPhi Motors'  is extremely small. Like previous new power brands that went through bankruptcy an be reborn dreorganization, what HiPhi Motors is currently lacking the most is also money. The current situation facing HiPhi Motors is that even if Ding Lei obtains the funds to save the market, it is only a drop in the bucket for HiPhi Motors. In addition, the current competition in the new energy vehicle market is becoming increasingly fierce. How HiPhi Motors competes with other automakers is also a huge problem for HiPhi Motors.

为了争取更多的生存空间,高合汽车采取了直播带货的方式来自救。高合高管表示,通过直播带货获得的收入将全部用于一线的售后服务,以保护车主的权益。然而,对于高合来说,仅靠直播带货在短期内难以获得足够的自救资金。市场普遍认为,高合汽车实现自救的可能性极小。像之前经历过破产重组的新势力品牌一样,高合汽车目前最缺乏的也是资金。高合汽车目前面临的形势是,即使丁磊筹集到救市的资金,对于高合汽车来说也只是杯水车薪。此外,当前新能源汽车市场的竞争日益激烈。高合汽车如何与其他汽车制造商竞争,也是高合汽车面临的一个巨大问题。

Of course, if state-owned or central enterprises enter the game and receive financial assistance from Saudi Arabia, it would be good overall. HiPhi Motors may be able to avoid bankruptcy, which will affect not only HiPhi Motors but also thousands of car owners behind it, as well as suppliers and employees related to HiPhi Motors. However, the time window left for HiPhi Motors is running out, and whether HiPhi Motors can be reborn also needs time to test and verify.

当然,如果国有或中央企业参与进来,并从沙特阿拉伯获得财务援助,总体上将是有利的。高合汽车或许能够避免破产,这将影响的不仅是高合汽车本身,还有其背后的数千名车主,以及与高合汽车相关的供应商和员工。然而,留给高合汽车的时间窗口正在减少,高合汽车是否能够重生也需要时间来检验和证实。

作者声明本文无利益相关,欢迎值友理性交流,和谐讨论~

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