专访第十八届上海国际葡萄酒品评赛评委，格鲁吉亚酿酒师Vladimer Kublashvili

第十八届上海国际葡萄酒品评赛（以下简称SIWC）于2024年6月17-21日在上海成功举办。作为SIWC特邀媒体，我们采访到了本届重量级评委，格鲁吉亚酿酒师Vladimer Kublashvili。

Vladimer Kublashvili先生是格鲁吉亚的一位酿酒师，在葡萄酒行业工作了18年，是WSET文凭的候选人。在格鲁吉亚最大的葡萄酒生产公司之一“哈列巴酒庄”(Winery Khareba)工作多年。他是Mundus Vini, Emozioni dal Mondo等多个主要国际葡萄酒比赛的评委。同时，Vladimer先生与著名的酿酒师和葡萄酒专业人士合作了许多项目，创造了多样的葡萄酒系列。由于葡萄酒是大众消费的产品，在2015年，Vladimer先生决定扩大他的研究领域，并毕业于INSEEC葡萄酒管理与营销专业。成为葡萄酒MBA，有助于对客户直接沟通，研究当前需求，并以更大的热情酿造葡萄酒。

在比赛的第二天，Vladimer Kublashvili还带来了一场关于格鲁吉亚酒历史的深度解读。他详细讲述了这片古老土地上的葡萄酒文化，以及格鲁吉亚酒在现代社会中的发展与创新。

以下是采访视频的文字整理。

1.First of all, please introduce yourself.

1.首先，请介绍一下你自己。

My name is Vladimir, and I am from Georgia, where I have been working as a winemaker for 18 years. As you know, Georgia is the homeland of winemaking, which makes us very proud. To be honest, I am really excited and pleased to be here as a judge for the first time at the Shanghai International Wine Challenge (SIWC). Yes, I have participated in many wine challenges around the world, but this is one of the most organized ones.

我的名字是Vladimir，我来自格鲁吉亚，在那里我已经做了18年的酿酒师。如你所知，格鲁吉亚是酿酒的发源地，这让我们非常自豪。老实说，我非常兴奋并且很高兴首次以评委身份参加上海国际葡萄酒品评赛（SIWC）。是的，我参加过世界各地的许多葡萄酒挑战赛，但这是组织得最好的之一。

2.How do you see the difference between the SIWC and other competitions? What kind of difference impressed you the most?

2.你认为SIWC与其他比赛有什么不同？哪些差异让你印象深刻？

What I really like about this competition is that I can taste the wines that are on the market. This means that we are tasting wines that are available to consumers.

我非常喜欢这次比赛的一点是，我可以品尝到市场上的葡萄酒。这意味着我们品尝的是消费者可以买到的葡萄酒。

3. What do you think Georgia and China can learn from each other? What kind of opportunities or qualities do you think exist for producers from both countries?

3. 你认为格鲁吉亚和中国可以互相学习什么？你认为对两国的生产者来说，有哪些机会或品质？

Georgian wines have been sold in China for more than 10 years already, and year after year, Georgian wines, in general, are becoming more popular in your country. What I have seen over these past years is that Chinese wine lovers really appreciate dry red wines, and some sweet red wines are also appreciated. What we can do as a wine-producing country is to promote our culture more in your country, participate in different wine challenges or exhibitions in your country, and bring more knowledge and the essence of Georgian wines to your country.

格鲁吉亚葡萄酒在中国已经销售了十多年，并且一年比一年受欢迎。过去这些年，我看到中国的葡萄酒爱好者非常欣赏干红葡萄酒，也有一些人喜欢甜红葡萄酒。作为一个酿酒国家，我们可以做的是在你们国家更多地推广我们的文化，参加各种葡萄酒挑战赛或展览，把更多关于格鲁吉亚葡萄酒的知识和精髓带到你们国家。

4.How do you feel about the Chinese market today, and how is it different from ten years ago when you started selling wine in China? How do you feel about recent marketing efforts, especially during these challenging times? Do you have any opinions to share with our readers?

4.你觉得今天的中国市场怎么样？与十年前你开始在中国销售葡萄酒时有何不同？你对最近的市场营销努力有什么看法，尤其是在这些艰难时期？你有什么意见可以分享给我们的读者吗？

Oh yes, you should know that wine markets are changing rapidly in many directions, not only in China but also in Europe and the United States, etc. Since the wine industry is very dynamic, we have to follow the trends. Of course, trends can change decade after decade, and as a responsible wine-producing country, we have to be ready to respond to all those trends. We also have to consider the young people and somehow encourage them to drink wine, generally speaking, to share this pure alcoholic beverage with a broader audience.

是的，你应该知道葡萄酒市场正在快速地向多个方向变化，不仅在中国，在欧洲和美国等地也是如此。由于葡萄酒行业非常具有活力，我们必须跟随趋势。当然，趋势可能会随着时间而改变，作为一个负责任的酿酒国家，我们必须准备好应对所有这些趋势。我们还必须考虑到年轻人，想办法鼓励他们喝葡萄酒，总的来说，让更多的观众分享这种纯正的酒精饮料。

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